Trackdriver magazine
Posted: Thu Apr 08, 2010 6:12 am
Dear All,
To those who haven’t moved fast enough to escape the auto populate feature in my MS Outlook, please be aware of the following magazine which is now launched for the Track market with the first issue due summer 2010.
To kick things off there is a free subscription offer for the first 25,000 participants, which sounds a lot mainly because it is a lot. However having given it much thought while staring at the living hell that is life on the WH Smiths shelves, we decided that effectively giving it away to qualified readers via targeted marketing would be the simplest way to build up to critical readership mass – and active participants with cash to spend rather than dreamers, which is what our advertisers will want.
It’s a serious credible magazine in the spirit of the old Cars and Car Conversions, with Mark Hales as a director, John Hayman (ex Evo) as launch Editor, and the likes of Simon McBeath with technical contributions. The magazine is being compiled right now.
Kicking things off with a few gentle emails and forum posts yesterday our website went down briefly under load twice with subscribers. We decided that was a nice problem to have and support from the community has been tremendous.
So if you’re /anything/ of a Track Day or Competition enthusiast get yourself over to our temporary site at http://www.trackdriver.com and sign up for your free subs.
Margins are thin in the publishing industry, (you don’t do this to get rich looking at the business plans I’ve seen, but it really did need to be done) so if you can think of anyone else who should also sign up please do forward this on.. The more the merrier.
All the very best,
Stacy
p.s I’ve also set up a Facebook page – If I’m rubbish and the link doesn’t work just search for Track Driver.
http://www.facebook.com/pages/TrackDriv ... all&ref=ts